Expansion of a company to a foreign country is known to be a very difficult task. It is so, because it requires from us to have different aspects taken into consideration at the same time. Firstly, we ought to have everything appropriately planned so that we would be able to avoid mistakes and difficulties. Moreover, we should also remember that concerning the above presented solution there is a necessity to have everything divided into phases so that we would avoid mistakes such as for instance entering Russian market with our commodities without acquiring GOST certification for them.

This proves that we ought to not forget that planning the expansion process plays the most popular role in making each expansion be successful. In addition, generally concerning Russian market obtaining previously presented certificate is obligatory, which has been proved on the example of different enterprises, which despite of high standard and attractive price of their commodities have failed to capture satisfactory market share there (important data on

The reason why GOST Russia is very important is that this certificate is respected among great range of diverse customers (gost certificate). In addition, its importance is connected with the fact of loyalty of Russian clients, who mostly prefer their local products, no matter of their class and price. Nonetheless, product from abroad that would have obtained GOST certification is significantly more likely to make a substantial career on this market that is at present thought to have interesting growth potential and be a little bit dangerous as well thanks to the political reasons.

To sum up, we need to remember that there is a significantly rising probability that planning appropriately our expansion on Russian market and including diverse solutions like GOST Russia would be a crucial step towards achieving our target, which would be to make appropriate sales results and capture high market share.