Franchise is a way to have business with the well-known logo. It’s used by the globe’s biggest marks, so it is worth to know what business with franchise conditions.

Own business, even though the franchise carried out under someone else’s banner is one of greatests methods to high earnings. And most importantly, the risk of failure in that possessed own economic prowess is lesser with the franchise. When we hear about the franchise webs, usually we associate them with popular restaurants such as McDonald’s or Dominos. These businesses actually operate on the market as a franchise brand, in the end are the giants of this market, by the way, well-known franchise marks is considerably more.

By buying the licence franchise we decide to conduct company at each own risk, however still under the banner of the franchisor. Well-known brand is intended to encourage more customers and significantly reduce the risk of bankruptcy.

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Declare to cooperate on a franchise basis, (SFA system) both parties sign the agreement imposes common obligations. The main responsibility of the franchisor is licensing the brand and the transfer of knowledge about starting the business on a permanent basis throughout the length of the agreement and the main responsibility of the franchisee is to follow a common web-wide rules for carrying business and paying franchise fees.

Another thing is to have good logistic and in that issue attractive way is to invest in direct store delivery. Franchise isn’t just about selling the right to use the snare logo or brand, it is about the whole systemof doing business. The sentence „system” is the key to understanding the principles of business grounded on the franchise- Direct Store Delivery. Receiver permission might in fact have from the giver licensing networkand regular care – train for himself and crew on marketing campaigns to support the sale or know-how for the industry for example acquaintance about the specifics of billing and accounting.

For this help provide the franchisee franchisor so initial fee for granting a permit and then – for the length of the statement – to pay the donor a assured percentage of earned turnover. This finances is used to bonus the whole net and serve all receivers a permission – they are allocated among on marketing research, improvement of new commodities and adv campaigns. Connecting it with direct store delivery is the best method.

In few words: the franchisee uses in its business exp, knowledge and methods upgrading by the donor permit.