Learning how to manage a company properly is mostly believed to be a very complicated task. It is so, because regularly people, who have gathered professional education in this field regularly find it difficult when it comes to confront theory with the reality.

It is indicated by the fact in the case of managing in some cases it is more influential to have various personal skills as well as strong personality than more impressive knowledge of theoretical models. The same situation happens in miscellaneous areas related to existence of every little enterprise, such as inter alia marketing, which also proves that creativity in this case is much more meaningful than receiving the best grades during classes.

This indicates that we have one influential lesson to learn, when we would like to go to university. It is connected with the fact that obtaining the most appropriate grades is not the most important factor in becoming successful. In majority of cases then better advantages we can get from establishing new relationships, meeting new people, as well as cooperating with them in various groups.

Another important factor we are recommended to keep in mind regards the previously analyzed field of marketing is referred to the fact that it develops quite quickly, as new strategies and channels are developed. Therefore, we are recommended to realize that the knowledge learned at the university might become pretty quickly no longer actual. This indicates that going to university should rather support us learn how to… learn new stuff rather than provide ourselves that ending this five year period would offer us surely most attractive job offers that would not be connected with a necessity for further education.

This is the price that needs to be paid for so fast development of technology. Hence, we need to not forget that in management, marketing as well as in other areas it is inevitable for us to be systematically learning new knowledge that is likely to support us remain competitive on the market.